Corporate Video Production

We bring good news! The last few years have seen the cost of video production tumble, to a point where even the smallest of businesses can get in on the action. The Internet has evolved into a fantastically cost effective medium for your video to reach a potentially massive audience and with online video viewing being predicted to increase from 30% of Internet traffic to 90% of Internet traffic by 2013 (Cisco, 2010) now is the time to get involved. So, an increasingly popular promotional tool, a far larger audience and at a far lower cost……. what’s not to love? Start the relationship by contacting us today!

Online website video production engages visitors on a new level

Internet users spend just seconds deciding whether to stay on a website, so you need to get your message across loud, clear and fast. A website video production is more immediate, engaging and compelling than traditional web pages. It stands to reason why online video gets results – it’s short, sharp and clear, it saves your visitors precious time, delivering your key proposition in seconds. Internet users just don’t have the time to trawl through pages of text. A research conducted by Forbes found out that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. 80% of executives are watching more online video today than they were a year ago. (Forbes Insight, December 2010). In just 60 seconds or less, a web video production can deliver everything a visitor needs, to let them know that they’re in the right place.

Corporate video production helps you stand out from the crowd

Online corporate video production and social media marketing is the new battlefield on which the war of online business will be won or lost. Much like how Internet users demanded businesses had a website towards the late 1990’s, they now expect businesses to be using online video and social media to engage with them on a new level. So now is the time to start, and get ahead of the field. Using online video to engage customers can promote you as a “leader” in your market, showing visitors that you are forward thinking. It enhances your website and the user experience, encouraging your visitors to stay on your website longer, giving businesses opportunity to convert more sales.

If your competitors do it and you don’t, you will be losing potential custom. Get in touch today to get in the game and stay competitive.

Pure Employment Law – Promotional Corporate Video

We recently produced a short promotional video for Pure Employment Law, a firm of solicitors in Chichester, West Sussex. Take a look below! A video like this can be a surprisingly cost effective, yet highly effective way of promoting your services online. Like the idea? Get in touch today! Pure Employment Law were certainly pleased with the results:

We’ve worked with Krafty before, but asking anyone to make a video of you is a big ask – unlike film stars, most of us feel pretty self conscious when talking to a camera! Krafty were great. They put us at ease and with their encouragement and humour made the whole experience enjoyable and memorable. They certainly helped us to get the best out of ourselves.
Peter Stevens – Partner, Pure Employment Law

Use online video production as part of a social media campaign

Online corporate video has become a true social platform for businesses to communicate with their customers. Internet users now expect businesses to have video on their websites (60% of all web traffic comes from online video), on video distribution sites, and on social networks such as Facebook, Twitter and LinkedIn. More importantly, consumers want businesses to offer video that is “social video.” The improvements in technology allow online video productions to seamlessly integrate with current business websites and social media marketing channels and, with Internet users’ growing familiarity and participation with various social networks, online video has become the most widely shared media on the Internet. For social marketing usage, online video tops all except Facebook with regards to the percent of people using it.

Online video production benefits your website’s search engine exposure

Ever since search engine behemoth Google acquired online video distribution behemoth YouTube in 2006, it was only a matter of time until online video started to become an increasingly important factor in Search Engine Marketing campaigns. YouTube is now the 2nd largest search engine in the world. Google has also started to give more and more importance to videos from YouTube, and is now displaying videos above other generic search results. Forrester Research said that it is 50 times more likely to get a page 1 ranking on the search engines using video than a web page. Of course, the world doesn’t revolve around Google (although it may often seem like it!). Millions of videos are being shared online all the time, on various social networking sites, allowing videos to be viewed around the world. As more people click, more people comment, and more people share, the more targeted traffic you have coming back to your website. Luckily for you, the search is now over, so get in touch today!

How online corporate video production can be used

Customer Testimonials

The customer is king. So having the king on your video explaining how happy they are with your products and services or what great business results they are now seeing after your sound advice cannot be a more powerful advert for your business.

Corporate Overview

These are the video equivalent of the ‘company brochure’ for small companies intended to give new visitors to a website information on the company. This could include the company history, key products and services, owners and any other useful information.

Training

Online training videos are a cheaper alternative to in-class training. Some people learn better when seeing what needs to be done rather that being told and these videos cover that need perfectly. It can be integrated into online management tools and remains as one of the most popular uses of digital video.

Event and Conferences

Capture and share the appropriate demos, talks, interviews etc on offer at these industry events and save a massive hit on the marketing budget in the process by bringing the conferences to you and your business.

Event Presentation video

Events bring together your industry experts and other influential business people which in turn offers great opportunities. If you are speaking at an event or someone is talking about your company then you should be documenting this invaluable content on video.

Viral Videos

Viral videos have to be extremely engaging, entertaining, shocking or meaningful to be successful by making people share it. Viral videos can be seen by millions of people and spread fast. However, some successful viral videos have little connection to any brand.

‘How to’ Videos

‘How-to’ videos are becoming massively popular on the Internet and people return to them often if they are engaging, well made and informative. They can be used as an alternative to training videos.

Contact us today!