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Pure Employment Law – Website & Branding

ABOUT

Pure Employment Law Limited were set-up in 2010 and are employment law specialists based in Chichester, West Sussex.

PROJECT BRIEF

Pure Employment Law Limited required a website and corporate branding package. The branding needed to portray the company in a professional yet modern light and offer potential clients the feeling of trust and honesty from their services. The website would need to provide the visitor with an introduction to the company, services offered and a function to subscribe to regular e-bulletins of industry news and events. The visitor was expected to have a professional experience from the site with a clean and minimal feel.

PROJECT SOLUTION

The logo we designed is simple, professional and easily utilised on all stationery items for a complete professional corporate branding package. We could identify straight away that the logo would look great on a clean, modern website and with a minimal design structure. Pure were keen to bring in a design element to link to their location of Chichester so we came up with an illustration of Chichester Cathedral to be used subtly in the site. This did not overpower the whole design and provided an excellent method of portraying the company’s location and giving the site a bit of character. The rest of the site fell easily into place and we’re delighted with the result with it mirroring the company’s professional, honest, experienced and trustworthy ethic.